January 15th, 2009 by roostblog in Announcement, Features, General, Real Estate Marketing
It has been a rough couple of years in the real estate industry but there are plenty of brokerages that are still kicking and doing business. Now the landscape has definitely changed but brokerages that are not only surviving but thriving in this less than stellar real estate environment have one thing in common…they get it.
Take River City Real Estate for example. A three-office brokerage on the outskirts of Saint Louis would probably not be the type of brokerage you [...]
January 10th, 2009 by roostblog in Announcement, Features, General, Real Estate Marketing
@doverbey and @morganb interview @garyvee and Inman Connect NYC.
December 19th, 2008 by roostblog in Announcement, General, Real Estate Marketing
A little more than a month ago, Roost launched property detail pages with a few select broker partners. We wanted to test the effectiveness of these pages so instead of the usual deep link to a broker’s property detail page from the search results page on Roost, consumers were directed to a property landing page on the Roost platform which has the broker partners branding and a strong call to action. The property detail pages were a solution to provide the [...]
December 9th, 2008 by roostblog in Announcement
Like many folks, I lived through the .com bust and learned a great lesson. Terrific businesses can be built during tough times, but only if they’re adding real value to their customers.
Fortunately our mission has always been to deliver measurable ROI for Real Estate brokers. The fact that that is working is incredibly exciting. Despite ad $ being cut left and right, we’re bringing more clients on the platform [...]
December 9th, 2008 by roostblog in Announcement, Features
We’re pleased to announce a partnership with First American Corelogic today that brings the most complete set of foreclosed home listings to Roost.com. Now, in addition to Homes for Sale in the MLS, Homes for Sale by owner and New Construction property listings Roost can offer consumers access to over 1.5M properties in the foreclosure [...]
December 4th, 2008 by roostblog in Announcement, General
It’s never been more critical for Real Estate brokers to be able to measure the ROI on every marketing dollar spent. We’re glad to see – and happy to blog our most recent success story. Willis Allen in San Diego has decided to shift their online spend from other real estate search engines to Roost for 2009. It’s no secret anymore that performance based Roost.com drives the highest ROI traffic.
October 31st, 2008 by roostblog in Announcement, Features, General, Reaction, Real Estate Marketing
Part 3: Follow Up
We are now dealing with the most critical piece of the online real estate puzzle…follow up. It is one thing to capture leads on your website but you need to contact those leads immediately. Most consumers now expect communication within 30 minutes of their inquiry. Some are even tougher and demand a response within 10 minutes.
What happens if you don’t respond in 30 minutes? The consumers go somewhere else. So now you’ve spent all this money and [...]
October 30th, 2008 by roostblog in Announcement, Features, General
BEFORE HALLOWEEN:
Plan costumes that are bright and reflective. Make sure that shoes fit well and that costumes are short enough to prevent tripping, entanglement or contact with flame.
Consider adding reflective tape or striping to costumes and trick-or-treat bags for greater visibility.
Secure emergency identification (name, address, phone number) discreetly within Halloween attire or on a [...]
October 28th, 2008 by roostblog in Announcement, Features, General, Introduction, Real Estate Marketing
Part 2: Lead Capture
In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]
August 26th, 2008 by roostblog in Announcement, Features, Reaction, Real Estate Marketing
It’s not going to come as news that the housing market is currently in crisis. And the root cause of that extends beyond the mortgage industry fiasco, Fannie Mae/Freddie Mac, etc. It’s equally a crisis of consumer confidence.
Part of the road to recovery will be helping people regain their faith in the process of buying & selling homes. Those of us who provide information or services related to real estate have both a responsibility and an incentive - [...]
