February 11th, 2009 by roostblog in Features, General, Reaction, Real Estate Marketing
So you’ve had to have been sleeping under a rock for the past couple of years to not have heard the decline in the real estate market. Prices are plummeting. Volume is way down. Agents are getting out of the business. Brokerages are downsizing or closing.
But with any down economy or industry, there are opportunities abound if you just play your cards right. A lot of brokerages are taking a “wait and see” approach to the market and their business. [...]
January 15th, 2009 by roostblog in Announcement, Features, General, Real Estate Marketing
It has been a rough couple of years in the real estate industry but there are plenty of brokerages that are still kicking and doing business. Now the landscape has definitely changed but brokerages that are not only surviving but thriving in this less than stellar real estate environment have one thing in common…they get it.
Take River City Real Estate for example. A three-office brokerage on the outskirts of Saint Louis would probably not be the type of brokerage you [...]
January 12th, 2009 by roostblog in Features, General, Real Estate Marketing
I caught @ResPres at Bloggers Connect speaking about Social Media. This is an awesome presentation. It is 22 minutes long but well worth the view.
January 10th, 2009 by roostblog in Announcement, Features, General, Real Estate Marketing
@doverbey and @morganb interview @garyvee and Inman Connect NYC.
December 19th, 2008 by roostblog in Announcement, General, Real Estate Marketing
A little more than a month ago, Roost launched property detail pages with a few select broker partners. We wanted to test the effectiveness of these pages so instead of the usual deep link to a broker’s property detail page from the search results page on Roost, consumers were directed to a property landing page on the Roost platform which has the broker partners branding and a strong call to action. The property detail pages were a solution to provide the [...]
October 31st, 2008 by roostblog in Announcement, Features, General, Reaction, Real Estate Marketing
Part 3: Follow Up
We are now dealing with the most critical piece of the online real estate puzzle…follow up. It is one thing to capture leads on your website but you need to contact those leads immediately. Most consumers now expect communication within 30 minutes of their inquiry. Some are even tougher and demand a response within 10 minutes.
What happens if you don’t respond in 30 minutes? The consumers go somewhere else. So now you’ve spent all this money and [...]
October 28th, 2008 by roostblog in Announcement, Features, General, Introduction, Real Estate Marketing
Part 2: Lead Capture
In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]
October 27th, 2008 by roostblog in Features, General, Reaction, Real Estate Marketing
Part 1: Traffic Sources
So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.
For example, you can send a ton of traffic [...]
October 16th, 2008 by roostblog in Features, General, Reaction, Real Estate Marketing
I read a story earlier this week on Inman News that excited me just a little bit. The story “Online ad spending defies economy” written by Matt Carter provided insight into what real estate brokerages are doing with their advertising spend and the pattern it has been following for the last several years.
With the housing decline and the heavy usage of the Internet by real estate consumers, brokerages are finally coming to grips that they must use advertising sources that [...]
September 26th, 2008 by roostblog in Features, General, Reaction, Real Estate Marketing
Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!
According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What [...]
