August 21st, 2008 by roostblog in Features, General, Reaction
The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.
As it was explained to me many years ago, I was not only going to be able to see where consumers to our website came from but also what they did [...]
August 13th, 2008 by roostblog in Features, General, Reaction
So I was reading Marc Davidson’s 1000Watt blog post from last Thursday titled “Why agents will one day rule the real estate world” and I was in a little disagreement with Marc’s view of the real estate search world as it relates to consumers. Now Marc, who I’ve known for a few years, did not bash on real estate search but stated that maybe today’s real estate search sites might be complicating the process by offering too much [...]
