It’s never been more critical for Real Estate brokers to be able to measure the ROI on every marketing dollar spent. We’re glad to see – and happy to blog our most recent success story. Willis Allen in San Diego has decided to shift their online spend from other real estate search engines to Roost for 2009. It’s no secret anymore that performance based Roost.com drives the highest ROI traffic.

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Part 2: Lead Capture

In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]

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Part 1: Traffic Sources

So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.

For example, you can send a ton of traffic [...]

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For years, real estate agents and brokerages have been notorious for spending marketing dollars on outlets that they cannot track in terms of the return on investment (ROI). Heck, I was in the same boat for the last five years while running the marketing department for a large regional broker in the San Francisco Bay Area.

We would look at where we needed to be (newspapers, magazines, billboards, etc.), divide up the budget and spend. Then we would wait. Was the [...]

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Allow me to introduce myself I’ve been around the online marketing block a few times. And, I’d like to share some of what I’ve learned over the years to help you, our broker partners make the most of their online marketing investments.

Let’s create some dialogue through this forum over the coming months. I’ll throw out random thoughts that I have and please, ask me questions. I’ll do my [...]

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