October 31st, 2008 by roostblog in Announcement, Features, General, Reaction, Real Estate Marketing
Part 3: Follow Up
We are now dealing with the most critical piece of the online real estate puzzle…follow up. It is one thing to capture leads on your website but you need to contact those leads immediately. Most consumers now expect communication within 30 minutes of their inquiry. Some are even tougher and demand a response within 10 minutes.
What happens if you don’t respond in 30 minutes? The consumers go somewhere else. So now you’ve spent all this money and [...]
October 28th, 2008 by roostblog in Announcement, Features, General, Introduction, Real Estate Marketing
Part 2: Lead Capture
In part one of our series we talked about traffic. Now imagine you are getting all this great traffic to your website but you have no intuitive way to capture any leads from that traffic. Big problem! Back in the day, most real estate companies were using Google and Yahoo! almost exclusively to drive traffic to their websites. When you developed your online ad, it was built with the thought of sending traffic directly to the [...]
October 27th, 2008 by roostblog in Features, General, Reaction, Real Estate Marketing
Part 1: Traffic Sources
So you’ve been using different sources to drive traffic to you real estate website but you are not seeing the results you’d like. What could be the problem? Well it could be several things, but one of the culprits could be bad traffic. I know it sounds strange but not all web traffic is created equal. It has different levels of quality depending on the source of said traffic.
For example, you can send a ton of traffic [...]
September 26th, 2008 by roostblog in Features, General, Reaction, Real Estate Marketing
Do you remember when you were a kid and you would spend all day at some neighbor’s house bouncing up and down on their trampoline? Well that bouncing may have been a lot of fun when you were a kid, but it sure isn’t any fun when it comes to your website!
According to the Wikipedia definition a bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. What [...]
August 21st, 2008 by roostblog in Features, General, Reaction
The start of my real estate brokerage career just happened to coincide with the dramatic increased use of the Internet by home buyers and sellers. As a marketer, this sounded like the Holy Grail because unlike other advertising outlets (newspapers or magazines) the Internet is clearly a highly trackable medium.
As it was explained to me many years ago, I was not only going to be able to see where consumers to our website came from but also what they did [...]
